HOWDEN INSURANCE BROKERS (S.) PTE. LIMITED – Singapore – Job Description The role: Building the Brand You will develop and deliver marketing and communications projects and campaigns to help Howden Singapore to achieve its commercial objectives. You will work in partnership with the local sales teams and Regional Marketing colleagues, towards the ultimate objective of elavating Howden's brand profile in Singapore. Increase brand awareness and drive leads into sales teams You will work with the sales teams to identify and reach target audiences, ultimately helping to drive high-quality leads into the sales team by: Planning, developing and executing marketing projects and campaigns Leveraging digital channels to build brand awareness and generate leads Lead conversion You will assist sales teams in developing these, with a focus on: Tone of voice and positioning (communicating our differences consistently and with impact) Accuracy of credentials information (i.e facts and figures are up to date) Visual application of the brand and overall professional finish Brand Guardianship Howden has recently undergone a brand refresh. The new branding, if implemented effectively has the ability to reflect the energy and uniqueness of Howden and help us to really stand out as the global challenger brand that is helping its client to thrive in a changing world. You will ensure the brand is implemented within Singapore consistently and with impact. What you will be measured on: Increased brand awareness, measured by lead generation and conversion Your understanding of our business and our clients, demonstrated by effective communication of our proposition in a way that resonates with target markets Consistent and effective delivery of our brand in Singapore Quality of advice and technical expertise Attitude and behaviour (living and breathing the Howden culture) Internal stakeholder management Achieving maximum return on marketing investment The perfect candidate will be: Business-focused; able to manage resources, deadlines and budgets … – Permanent – Full-time